Privacy Policy

Verde ("we," "our," or "us") operates an AI-powered web application that helps users take care of plants (the "Service"). This Privacy Policy explains how we collect, use, disclose, and protect your personal data, and outlines your rights under applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA/CPRA).

By using Verde, you agree to this Privacy Policy.

1. INFORMATION WE COLLECT

1.1 Information You Provide

We collect information you voluntarily provide, including:

• Name and email address
• Account and authentication details
• Plant-related data (plant type, images, care logs, environment details)
• Messages, prompts, and queries submitted to Verde's AI
• Feedback, surveys, and support requests

1.2 Automatically Collected Information

When you use Verde, we may collect:

• IP address and approximate location (city/country)
• Device, browser, and operating system details
• Usage data (features used, pages viewed, timestamps)
• Cookies and similar tracking technologies

2. HOW WE USE YOUR INFORMATION

We use your information to:

• Provide personalized, AI-powered plant care insights
• Analyze plant images and user inputs
• Operate, maintain, and improve Verde
• Communicate with you about the Service
• Ensure security, prevent abuse, and debug issues
• Comply with legal and regulatory obligations

3. LEGAL BASES FOR PROCESSING (GDPR)

If you are located in the European Economic Area (EEA), we process your personal data under the following legal bases:

• Contractual necessity – to provide the Service you request
• Consent – where you explicitly provide it (e.g., marketing emails)
• Legitimate interests – to improve Verde and ensure security
• Legal obligation – where processing is required by law

4. AI AND AUTOMATED DECISION-MAKING

Verde uses artificial intelligence to:

• Analyze plant photos and descriptions
• Generate plant care recommendations and reminders
• Identify potential plant health issues

AI outputs are informational only and do not constitute professional horticultural advice.

We may use anonymized and aggregated data to improve system performance. Verde does not use personal data to train AI models in a way that identifies individual users.

5. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to:

• Enable essential app functionality
• Understand usage patterns and improve performance
• Remember user preferences

Where required by law, we obtain consent before placing non-essential cookies. You can manage cookies through your browser settings or cookie preferences.

6. HOW WE SHARE INFORMATION

We do not sell your personal data.

We may share data with:

• Service providers (cloud hosting, analytics, AI infrastructure)
• Professional advisors (legal, compliance, security)
• Authorities when required by law
• A successor entity in the event of a merger, acquisition, or asset sale

All third parties are required to safeguard your data and process it only on our instructions.

7. DATA RETENTION

We retain personal data only as long as necessary to:

• Provide and improve the Service
• Meet legal, accounting, or regulatory requirements

You may delete your account or request deletion of your personal data at any time.

8. YOUR RIGHTS UNDER GDPR

If you are in the EEA, you have the right to:

• Access your personal data
• Rectify inaccurate or incomplete data
• Request erasure ("right to be forgotten")
• Restrict or object to processing
• Data portability
• Withdraw consent at any time

You also have the right to lodge a complaint with your local data protection authority.

9. YOUR RIGHTS UNDER CCPA / CPRA (CALIFORNIA)

If you are a California resident, you have the right to:

• Know what personal information we collect, use, and disclose
• Request access to or deletion of your personal information
• Correct inaccurate personal information
• Opt out of the sale or sharing of personal information(Verde does not sell or share personal information for cross-context behavioral advertising)
• Not be discriminated against for exercising your privacy rights

You may exercise these rights by contacting us at privacy@verde.chat.

10. INTERNATIONAL DATA TRANSFERS

Your information may be processed and stored outside your country of residence. Where required, we use appropriate safeguards such as standard contractual clauses to protect your data.

11. DATA SECURITY

We implement reasonable administrative, technical, and organizational measures, including:

• Encryption in transit
• Access controls and monitoring
• Secure infrastructure and vendor vetting

Despite these measures, no system is completely secure.

12. CHILDREN'S PRIVACY

Verde is not intended for children under the age of 13 (or 16 where required by law). We do not knowingly collect personal data from children.

13. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Any changes will be posted here with an updated "Last updated" date. Continued use of Verde indicates acceptance of the updated policy.

14. CONTACT US

If you have questions or requests regarding this Privacy Policy or your data rights, contact us at: